Our organization
Africa is arousing more and more interest from foreign investors due to its excellent economic perspectives. However, either establishing a company or doing business with Africa requires a good understanding of its economical, social and cultural environment. Without this expertise, the success rate is close to zero.
Finding the perfect « go to market» strategy, the best local partner, the right tax and fiscal information or reliable business data are common challenges that you can be exposed to.
Even when you are already operating, you face a tough competition, recruitment issues and then other issues to retain your best talents, operational challenges and so on…
MIABA Consulting is a company specialized in strategic and operational consulting dedicated to Africa. We are supporting companies, organizations and entrepreneurs willing to establish into the continent or to improve their activities there.
In order to offer you a range of solutions for your projects, our office based in Paris, France is there to understand and analyze your needs. That is not enough though to offer you the best service. That is why we have our African footprint with offices in West Africa (Dakar, Senegal and Abidjan, Côte d’Ivoire) and Central Africa (Yaounde, Cameroon).
We are convinced that the success factor in any business relies on the ability to hire experts, professionals and people with a specific knowledge of your challenges. Indeed, we have a pragmatic and operational approach when it comes to consulting. Our consultants are field men and know better than anyone how to deal with their environment. We support your business in Africa in a fair way so the local companies can also benefit from that cooperation.
Ethic
At MIABA Consulting, we understand the need for Africa to be a true player of the global economy and stop begging. We share the values of a fair collaboration based on ethics principles. We differ from the usual model that dramatically leads to corruption. By promoting a fairer way to do business, we are signing for an inclusive growth philosophy. Our team shares these values and we are expecting the same from our customers.
Expertise and professionnalism
One tends to link Africa with the « do-it-yourself » strategy. MIABA Consulting is not a part of it. We are working with qualified and efficient partners. That is why we are very selective about the projects we work on. We only commit if we can deliver. We complete our projects on time based on the KPIs clearly established with our customers.
Our team
The success of our missions relies on a qualified and experienced team, engaged for Africa’s emergence and aware of the different challenges faced by the continent.
Governance
Jean is the founder of MIABA Consulting. He is based in Paris. He has a double competence in international business development and supply chain. He worked for multiple companies from very small ones to global ones (MSC, HAPAG-LLOYD). He worked in several sectors such as sea freight and airfreight, electronics or industrial packaging. These missions led him to work overseas (Canada, USA, Ivory Coast) and for companies from different origins (French, American, Italian, Dutch, German). He interacted with people from all around the world and managed to adapt to their specific business cultures. He is quite comfortable in international trade from purchasing to sales. However, his favorite playground is Africa where he built an important network through his missions and connections.
Fréjus is a senior consultant with a focus on strategy, operations and finance toward public and private sectors. His rich background includes strategic studies, market studies, M&A, building of business plans and operational modeling, operational excellence. Fréjus is based in Yaoundé, Cameroon. He is in charge of the activities of MIABA Consulting in West and Central Africa. Fréjus is certified FMVA (Financial Modeling Valuation Analyst) and PMP (Project Management Professional).
Associates
MIABA Consulting leans on a large network of partners and experts all based in Africa, that can be mobilized on demand, to best support its clients. We cover various sectors and functions.
Our expertise
We provide a unique consulting service based on our sectorial expertise.
Our services
We offer a full package to support your projects either if you are willing to establish in Africa or to develop your ongoing activities there. Our know-how is adapted to each context so we can give you a tailor-made service.
Advisory
- Market study (local, regional)
- Defining a growth strategy (internal and external growth)
- Business plan and financing evaluation
- Support for the definition of the operational and the organizational model
- Support for the definition of sectoral strategy for the public sector, the foundations and the NGOs
- Assistance in project implementation and monitoring and evaluation
- Structuring: structuring of the financing plan, creation of the legal and financial structure adapted to the project, definition of needs, modeling, assistance for negotiations…
- Origination: evaluation of the financial robustness of the project, identification of investors, setting up and management of the investor selection process, preparation of documentation, assistance to negotiations…
- Financial modeling: building a robust, dynamic and tailor-made financial model
- Model robustness assessment audit: fiscal and accounting review of financial models, identification of potential anomalies and their impacts on the project economy, analysis of the financial robustness of the project…
International Business Development
You have a product or service that you would like to test in a selected market and this for a limited time. MIABA Consulting is able to organize and manage a sales force by relying on local skills in order to achieve the quantified objectives jointly agreed with the client. The goal may not be to sell but only to promote. We can organize a communication campaign and identify the most suitable media to get your message across.
Congratulations! You are now convinced that Africa is a strategic field for your company. You want a subsidiary there but need to hire a work force and manage the business there. We can take care of it by recruiting the best profiles to do the job and report to you. We will keep a close eye on the activities to make sure that your business is safe.
You identified a partner (supplier, customer or other…) with whom you would like to work.
You want to be supported in the negotiation or the application of the contract. We put our skills at your disposal to ensure your interests and the success of the partnership.
You have a specific need and are looking for business opportunities on the continent. MIABA Consulting operates a commercial intelligence in the field to bring you some new business.
Sectorial expertise
We operate in the following sectors:
- International business, trade, import/export
- Logistics and transport
- Agriculture and Agribusiness
- Infrastructure and Energy
- Oil and gas
- Banking, financial services and capital investment
- Public sector
- NGOs
- Healthcare
Case-study
Contacts
Jean EYOUM, Founder and partner
Email : jean.eyoum@miaba-consulting.com
Tel : (+33) 7 82 12 45 30
Frejus LINGUE, Associate
Email : frejus.lingue@miaba-consulting.com
Tel : (+237) 694 281 337